G+
With a breath taking growth from less than a million users in July 2 to over 10 million users 10 days later, there have been stories about how male testosterone dominated the users base is at Google+.
(For the record, my Google+ account was given to me by a female friend which I signed up on July 8th.)
A New Platform
Many people have argued that G+ is a direct challenge to Facebook's social media throne. I would disagree. A frontal assault to unseat a dominant player who has over a quarter of the available users base, i.e. FB, is not a clear winning strategy even for a company like Google.
What seems likely is a hybrid model between FB's many-to-many conversations and Twitter's one-to-many broadcasts. This would be particularly interesting for enterprise users who may be looking for a platform that combines FB's community with Twitter's broadcast. And, given Google's dominance in consumer usage vis-a-vis its enterprise penetration, an enterprise focused push is more likely to "move the needle" as the saying goes.
For example, maybe G+ will have an enterprise version including LDAP, a common corporate directory service, integration. And, given Google's existing arsenal in the productivity tools and the ability to manage circles (think of it as managing collaboration projects), maybe the conversation about G+ will be more about its challenge to Microsoft in another year's time.
But, first thing first. Build the eco-system and the rest will follow.
* Too many men in G+: http://allthingsd.com/20110716/more-women-crashing-google-sausage-party/?mod=mailchimp
* Counting G+ Users: https://plus.google.com/117388252776312694644/posts/g9Xk6khUSs8
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