A bookish idea
Nicholas Ind is exploring the concept of co-creation and branding. And, I have been thinking about how innovation ecosystems are moving to a more open process.
While traditional branding has a clear cut-off between the internal planning/design phase vs. all the activities surrounding post-launch, in an open co-creation process where potential users are actively participating in the creation process, branding is a different beast.
Seems like a fascinating topic to explore.
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