The newbies
In the beginning, there are data centers run by Amazon who need the capacity to handle the rush of Cyber Monday. Google, Salesforce.com, Netflix, and Facebook too are busy tuning their data centers to their own needs.
Dropbox, who will build on Amazon's Cloud infrastructure, is but a glimmer in the founder's eye and won't get started until 2007
The incumbents
VMWare, Cisco, and EMC are busy minding their enterprise business. Rackspace too focuses on providing fanatical support to enterprise users.
Blame it on EC2
Then, somebody at Amazon come to the idea that maybe it would be nice to monetize the "excess" data center capacity for most of the year outside of the Cyber Monday rush. So, the experiment, aka beta, of renting out computing resources from existing data center through services like EC2 and S3 were born.
The mad scramble for Cloud Computing thus have begun.
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