What was
In the technology space, it used to be that innovation advantage came mostly from execution and incremental improvement and were kept in-house. Intel remains a classic example today where its "copy exactly!" methodology ensures its semiconductor production is highly predictable.
Nothing wrong with it. Intel makes awesome products and continues to dominate the global logic chip segment today.
What is
Today, with ideas competing on a global basis and with accelerated concept-to-market deployment, good execution is no longer a sufficient advantage. For example, beyond creating a solid product Google has created an ecosystem of users and supplier that allows a self-sustained cycle to drive its growth.
What will be
As Star Trek's temporal prime directive dictates, even if I know about the future, I couldn't tell you. With that said, a near non sequitur about what the future holds is that as existing industries transform and new ones emerge, the degree of uncertainty and therefore the need to share risk would only increase.
In other words, whoever the next tech darlings may be, they will be the ones most adapt at seeking out information, best at discerning insight from what is known, and most effective in convincing others to participate in the value-chain.
And, yes, you still have to execute like the paranoid Intel and create a strong platform for your business model like Google.
Nobody ever said this is easy.
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