Wharton Digital Press (WDP)
I learnt the rudimentary of the publishing business from Dr. Steve Kobrin, Wharton Professor and Publisher of Wharton Press, when I was exploring the possibility of creating an Imprint. Having also worked with technologists and social scientists on ubiquitous computing's role in morphing the contemporary content consumption process, I was particularly intrigued when Wharton announced that Wharton School Publishing is now Wharton Digital Press in the London Book Fair on April 11.
Wharton Digital Press: http://wdp.wharton.upenn.edu/
Publishing as an innovation platform
With PoD, Print on Demand solutions, in the US, UK, and EU, being digital does not mean that you cannot touch a physical copy anymore. As a matter of a fact, with both physical and digital copies available, the distribution model and global reach is significantly enhanced as a result.
Beyond innovation on the distribution front, potential authors may like to find out the rates arrangement which would be different from the traditional "advance + running royalty" structure.
Basically, after talking with Steve about WDP. This looks like a really exciting platform for publishing innovation in distribution, content creation, technology, and who knows what else.
Very cool!
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